Wallpaper apps Privacy Policy

Last Updated: 07-03-2025

1. Introduction

Welcome to ohmywall ("we," "our," "us"). Your privacy is important to us, and this Privacy Policy explains how we collect, use, and share information when you use our mobile application ("App"). By installing and using ohmywall, you agree to the practices described in this policy. If you do not agree with this Privacy Policy, please do not use the App.

2. Information We Collect

We collect user information to enhance functionality, personalize experiences, and ensure security. The data we collect falls into three categories:

2.1 Personal Data (Collected When Provided by You)

We collect personal data when you voluntarily provide it, such as:
• Personal Information – Like age, gender, city, etc.
• User-Generated Content – Includes wallpapers, comments, and other contributions.
• Payment Information – Securely processed via Google Play, Apple Pay, or other third-party providers (we do not store payment details).
• Biometric Data – If you use features like Face ID or fingerprint authentication, this data is processed on your device and not stored by ohmywall.

2.2 Non-Personal Data (Collected Automatically)

We may collect certain data automatically, including:
• Device Information – Model, operating system, language, advertising ID, and IP address.
• App Usage Data – Features used, session length, in-app interactions.
• Location Data – If enabled, we may collect approximate location for personalization.
• Cookies & Tracking Data – Used for analytics and personalized recommendations.
• Automated Decision-Making Data – The app may use AI-based algorithms to personalize wallpapers or user experience without human intervention .

2.3 Third-Party Data Sources

We may engage third-party companies to display advertisements within the Application. These companies may utilize information about your visits to the Application and other websites, collected through web cookies, to deliver advertisements tailored to your interests. All of our partners are committed to respecting users' fundamental legal rights to data protection and privacy.
Privacy Policy: Appvestor Privacy Policy

• Social logins – (Google, Facebook, Apple ID) – If you use social sign-in, we may collect publicly available profile data
• Ad & Analytics Providers – Data regarding ad interactions and performance.

2.4 End User License Agreement

This End User License Agreement (“Agreement“) governs your use of the Caller Identification Service (“Service“) owned and operated by Appvestor ApS.
User License Agreement: Appvestor End User License Agreement

3. How We Use Your Information

We use collected data for the following purposes:

• Providing and improving our services – Enhancing app performance and fixing bugs.
• Personalization – Customizing wallpapers and user experience.
• Marketing & Advertising – Delivering relevant ads and tracking effectiveness.
• Security & Fraud Prevention – Identifying and preventing fraudulent activity.
• Customer Support – Responding to inquiries and troubleshooting issues.
• AI-Based Features – Automated content recommendations to enhance your experience.

Consent Notice: In some regions (such as the EU), we request explicit consent before collecting data for advertising purposes.

4. Opt-Out Mechanisms

You may opt out of personalized advertising and tracking by:
• Adjusting your device settings (e.g., 'Limit Ad Tracking' on iOS or 'Opt-Out of Ads Personalization' on Android).
• Managing tracking preferences through the in-app settings.

5. Third-Party Services & SDKs We Use ‍

We integrate third-party services and software development kits (SDKs) for analytics, advertising, and monetization. These third parties may collect user data under their own privacy policies.

5.1 Advertising and Monetization SDKs

User Acquisition

We may collect data related to user acquisition, such as tracking app installs, referral sources, and campaign effectiveness to optimize our marketing strategies

• TikTok: https://ads.tiktok.com/i18n/official/policy/privacy
• Mintegral: https://www.mintegral.com/en/privacy
• Applovin: https://www.applovin.com/privacy/
• Ironsource: https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
• Unity: https://unity3d.com/legal/privacy-policy
• Google : https://policies.google.com/privacy?hl=en-US
• Facebook(Meta): https://www.facebook.com/privacy/policy/
• NativeEx: https://www.nativex.com/en/privacy/
• Moloco: https://www.moloco.com/privacy-policy
• Liftoff (Vungle):https://vungle.com/privacy/
• Snapchat: https://snap.com/en-US/privacy/privacy-policy
• Apple: https://searchads.apple.com/privacy
• Inmobi: https://www.inmobi.com/privacy-policy

Disclaimer: Third-party services have their own privacy policies, which we do not control.

6. Data Sharing & Disclosure

We do not sell your personal data. However, we may share data in the following cases:

6.1 Disclosures to Provide Our Services

We may share data with:

• Service Providers – Hosting, cloud storage, analytics, and customer support services.
• Advertising & Analytics Partners – To serve personalized ads and improve performance.

6.2 Legal Compliance & Protection

We may disclose data to:

• Comply with legal obligations.
• Protect our rights and prevent fraud.
• Enforce policies and contracts.

6.3 Business Transfers

If we undergo a merger, acquisition, or asset sale, user data may be transferred.

6.4 Aggregated & Anonymized Data

We may share anonymized data for research and analytics purposes.

7. Data Retention & User Control

We retain data as long as necessary for legitimate business purposes. If your account is inactive for more than 24 months, we may delete your personal data unless required by law.

User Rights & Data Deletion

You may request:

• Access to your personal data.
• Correction of inaccurate information.
• Deletion of your data (unless required for legal reasons).

To exercise these rights, contact us at support@ohmywallpaper.com

8. Security Measures & Data Breach Notification

We take reasonable measures to protect your data from unauthorized access or misuse.

Security Measures Implemented

• Data Encryption – Where applicable.
• Access Control – Restricted employee access.
• Threat Monitoring – Detecting potential security breaches.
• Backup & Recovery – Ensuring data integrity.

In Case of Data Breach: If a security breach affects your personal data, we will notify affected users as required by law via email, in-app notifications, or public disclosure.

9. GDPR Compliance (EU Users)

For users in the European Economic Area (EEA), we process data according to GDPR regulations.
To exercise these rights, contact us at support@ohmywallpaper.com

10. CCPA Compliance (California Users)

California residents have the following rights under CCPA:

• Know & Access – Request details on collected data.
• Delete Data – Request deletion of personal data.
• Opt-Out – Prevent data from being sold (we do not sell personal data).

11. Children's Privacy

Our app is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has provided data, contact us to remove it.

12. Governing Law & Dispute Resolution

This Privacy Policy shall be governed by the laws of Sweden. Any disputes related to this Privacy Policy shall be resolved through arbitration or in the courts of Sweden, unless otherwise required by applicable laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted with an updated "Last Updated" date.

Contact Us

For any questions or concerns about this Privacy Policy, contact us at:
Email: support@ohmywallpaper.com